Retention
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How to Cut Through the Internet Noise Using the Power of One
The other day I was driving to a meeting outside London. My CD player is broken so I started to mess around with the car radio, trying to find something decent. Radio 4 was too annoying – one of those plays where the actors have bad American accent. Radio 1...Retention
Is Fake News Ruining Your Business?
Whatever your politics, you have to admit… The internet has gone crazy with fake news. By that I mean deliberate lies pumped onto social media (and mainstream media if you count certain shock jock papers) as factual stories. But not only that… There is a lot of puff...Conversion
How to Make Money From Your List
“THE MONEY IS IN THE LIST!” This is one of the first things I learned about online marketing… way back in 2005 when email marketing was still fairly young. What’s “the list”? It’s the database of names and e-mail addresses your business picks up. These might be names...Attraction
The Awesome Publicity Power of a Lambchop Astronaut
The Cotwsolds, England, 2014. On a clear afternoon, a weather balloon slowly rises above the trees. Beneath the balloon, something small and brown is stuck on the end of a fork. It’s a lamb chop. There’s a camera on the balloon, filming this lambchop as it...Conversion