Is Fake News Ruining Your Business?
Retention

Is Fake News Ruining Your Business?

Whatever your politics, you have to admit… The internet has gone crazy with fake news. By that I mean deliberate lies pumped onto social media (and mainstream media if you count certain shock jock papers) as factual stories. But not only that… There is a lot of puff...
How to Make Money From Your List
Conversion

How to Make Money From Your List

“THE MONEY IS IN THE LIST!”  This is one of the first things I learned about online marketing… way back in 2005 when email marketing was still fairly young. What’s “the list”? It’s the database of names and e-mail addresses your business picks up. These might be names...