Conversion
Conversion
Why Getting Email Unsubscribes is Good for Your Deliverability and Sales
The other day I got this message… “I love it when you send out a well-crafted email out from your small business and then you see the unsubscribe numbers a day later.” I think it was meant as a bit of dry humour… …sort of… But there was an air of serious...
Conversion
Case Study: How to seduce your hungriest customers on Twitter
Here’s something to try on your social media channels this week. It’s easy to do and well worth testing to see the results. Because if done right you can… • Find qualified new social media followers to turn into website visitors, subscribers and customers. • Get your...
Case Study: The ‘isolation technique’ and 5 more powerful persuasion hacks you can copy
Here’s a business that’s smashing it online… Well, in my opinion anyway. They are doing a LOT right with their online marketing. And even if your business is completely unrelated to theirs, there’s a lot you can steal. By the way, that doesn’t mean copy word for word,...
Attraction
12 Design Howlers That Could Ruin Your Website
A lot of people panic over website design. They spend way too much time and money on fancy logos and silly little flourishes that don’t make a difference to their bottom line. I’m VERY guilty of this. The thing is, ultimately, your customers are looking for good...
Attraction