Attraction
by Tom Wake | May 11, 2017 | Attraction, ELETTER
I hated maths as a kid. Hate, hated, hated, HATED it. To me there was no more depressing phrase than: “Good morning class, today we’re doing algebra.” Instantly, I felt my attention wander… to the window… out to the playground… to the football field… where freshly cut...
Attraction
by Tom Wake | May 2, 2017 | Attraction, Case Studies, ELETTER
Now that the dust has settled, I think (hope) I can tell this story without getting into trouble. And please, before I wade into this tale like a crazed angler into a pond full of hungry fish… By no means do I wish to get into a religious discussion. So please don’t...
Attraction
by Tom Wake | Apr 27, 2017 | Attraction, ELETTER
A few weeks ago I asked the question… Are you embarrassed by your website? By that I meant… Does it reflect the personality and quality of your business? Is it easy to navigate? Does it do everything you want it to? Is it getting you enough (or any) visitors,...
Conversion
by Tom Wake | Apr 19, 2017 | Conversion, ELETTER
Evolution hasn’t caught up yet. 200,000 years ago the earliest humans walked from the Savannah Plain and spread across the world… Today we live in a cutting-edge world that’s pushing the boundaries in nanotechnology, driver-less cars and smartphones. Yet...
by Tom Wake | Apr 3, 2017 | ELETTER, Productivity
When I was a kid I used to get bored walking to school. Bored on any walks really. So I’d play a game in which I’d have to get to school without ever stepping on a crack. Each crack was electrified and to step on one meant certain death. Every crack I stepped on would...
by Tom Wake | Mar 28, 2017 | ELETTER
I once went to a funeral of a great aunt. As I sat on the cold pew I discovered that nobody in the family had offered to do the eulogy. Not because she was massively unpopular (although she was a prickly character and a little bit… Victorian…) but because they thought...