How Human Are You Really?

How Human Are You Really?

Gain trust, respect and loyal customers by being yourself The more we use digital platforms and channels for business, the more we have to show our humanity if we want to stand out from the crowd. Human beings respond best to other human beings. They have far less...
How to Read Minds & Influence People

How to Read Minds & Influence People

I’m about to give you some magic words and numbers… When used in the right order, they can get complete strangers to do your bidding. Don’t worry, there’s no trickery or mumbo-jumbo involved. This is all based in hard science… They’re the words and numbers that, when...
How to Read Minds & Influence People

How to Read Minds & Influence People

I’m about to give you some magic words and numbers… When used in the right order, they can get complete strangers to do your bidding. Don’t worry, there’s no trickery or mumbo-jumbo involved. This is all based in hard science… They’re the words and numbers that, when...

Email marketing: the essentials

Last week I focused on two of the top email service providers – Surveymonkey and Campaign Master – to decide which one was best for anyone starting out in email marketing. If you missed the result, then you can check it out here. It turns out that even...