Conversion
by Tom Wake | Jan 24, 2017 | Conversion, Copywriting, ELETTER
This is going to sound harsh… But nobody trusts you. Well, okay, before you angrily write in, let me qualify that… Your friends, colleagues, neighbours and family might trust you, but when it comes to your online business activities, your potential customers are...
Retention
by Tom Wake | Aug 30, 2016 | Copywriting, ELETTER, Email Marketing, Retention
The more we use digital platforms and channels for business, the more we have to show our humanity if we want to stand out from the crowd. Human beings respond best to other human beings. They have far less trust in businesses, corporations, software and machines....
by Tom Wake | Aug 30, 2016 | Copywriting, Email Marketing
Gain trust, respect and loyal customers by being yourself The more we use digital platforms and channels for business, the more we have to show our humanity if we want to stand out from the crowd. Human beings respond best to other human beings. They have far less...
by Nick Laight | Feb 24, 2015 | Copywriting, Uncategorized
I’m about to give you some magic words and numbers… When used in the right order, they can get complete strangers to do your bidding. Don’t worry, there’s no trickery or mumbo-jumbo involved. This is all based in hard science… They’re the words and numbers that, when...
by Nick Laight | Feb 24, 2015 | Copywriting, Uncategorized
I’m about to give you some magic words and numbers… When used in the right order, they can get complete strangers to do your bidding. Don’t worry, there’s no trickery or mumbo-jumbo involved. This is all based in hard science… They’re the words and numbers that, when...
by Nick Laight | Nov 25, 2014 | Email Marketing
Last week I focused on two of the top email service providers – Surveymonkey and Campaign Master – to decide which one was best for anyone starting out in email marketing. If you missed the result, then you can check it out here. It turns out that even...