Retention Archives | Digital Upstart

Retention

Case Study: 5 Killer Examples of GDPR Explainer Emails

by Tom Wake | May 18, 2018 | Case Studies, ELETTER, Retention

Say “GDPR” to team of marketers and they’ll look back at you with sad, faraway eyes… Uncertain, trembling voices filled with confusion, despondency and despair will stumble and stutter as they try to explain what it all means. HELP! WHAT IS IT? I DON’T...

Retention

Try this ‘White Cup’ Technique to Boost Engagement and Get High Quality Free Content

by Tom Wake | Mar 16, 2018 | ELETTER, Retention

Love ‘em or hate ‘em, Starbucks know a thing or two about business. They started in the 1970s as just one little coffee shop in Seattle. A SINGLE STORE. They now have 27,000 stores in 75 countries with a revenue of over 22 billion dollars. Yup, they definitely know...

Retention

Is Fake News Ruining Your Business?

by Tom Wake | Feb 23, 2018 | ELETTER, Retention

Whatever your politics, you have to admit… The internet has gone crazy with fake news. By that I mean deliberate lies pumped onto social media (and mainstream media if you count certain shock jock papers) as factual stories. But not only that… There is a lot of puff...

Attraction

The Digital Upstart Highlights of 2017

by Tom Wake | Dec 8, 2017 | Attraction, Conversion, ELETTER, Retention

I love all the ‘Best of 2017’ lists that appear EVERYWHERE at this time of year, in almost every publication and website you can think of. It’s not the albums or films that I’ve heard or seen that I care about seeing on these lists… It’s the ones I’ve missed – or the...

Retention

This trend is revolutionising our spending habits… here’s how you can profit

by Tom Wake | Jun 7, 2017 | ELETTER, Retention

I worked from home yesterday. Nothing too unusual there. Except that by the end of the day I realised that something really odd had happened to my life. I’ll wager that it’s happening to you too… Or that it will do, eventually. Because this trend is heading in only...