Retention
by Tom Wake | Mar 30, 2020 | ELETTER, Retention
I hope you’re staying safe. With the Covid-19 lockdown in place, the well-being of your staff and customers is obviously the number one priority. However these restrictions have put a huge burden on businesses, many of whom can’t afford to shut down for a week, let...
Retention
by Tom Wake | May 18, 2018 | Case Studies, ELETTER, Retention
Say “GDPR” to team of marketers and they’ll look back at you with sad, faraway eyes… Uncertain, trembling voices filled with confusion, despondency and despair will stumble and stutter as they try to explain what it all means. HELP! WHAT IS IT? I DON’T...
Retention
by Tom Wake | Mar 16, 2018 | ELETTER, Retention
Love ‘em or hate ‘em, Starbucks know a thing or two about business. They started in the 1970s as just one little coffee shop in Seattle. A SINGLE STORE. They now have 27,000 stores in 75 countries with a revenue of over 22 billion dollars. Yup, they definitely know...
Retention
by Tom Wake | Feb 23, 2018 | ELETTER, Retention
Whatever your politics, you have to admit… The internet has gone crazy with fake news. By that I mean deliberate lies pumped onto social media (and mainstream media if you count certain shock jock papers) as factual stories. But not only that… There is a lot of puff...
Attraction
by Tom Wake | Dec 8, 2017 | Attraction, Conversion, ELETTER, Retention
I love all the ‘Best of 2017’ lists that appear EVERYWHERE at this time of year, in almost every publication and website you can think of. It’s not the albums or films that I’ve heard or seen that I care about seeing on these lists… It’s the ones I’ve missed – or the...
Retention
by Tom Wake | Jun 7, 2017 | ELETTER, Retention
I worked from home yesterday. Nothing too unusual there. Except that by the end of the day I realised that something really odd had happened to my life. I’ll wager that it’s happening to you too… Or that it will do, eventually. Because this trend is heading in only...