Digital Upstart Podcasts
Hear the DU team discuss the big issues which influence the way we buy, sell and promote. Just click on any of the episodes below to listen
Episode #6: “Secrets of Successful Inbox Copywriting: What REALLY Makes People Open Emails”
In this episode: In this second episode in a specialist series, Nick ponders the nature of inboxes and how to prevent your customers deleting your emails before they even read them.
Episode #5: “Confessions of a Copywriter”
In this episode: In this first episode in a series, Nick discusses his background and influences as a "heavyweight" copywriter of 23 years, the difference between offline and online copy, his tips, recommended resources and process.
Episode #4: “Why is Pokemon Go Turning Users into Drug Addicts”
In this episode: - Reality tunnels, disruptive branding and the gamification of the customer experience - How a $1 shave turned into a BILLION dollar deal - Why hugging your customers could save the world
Episode #3: “How to Read Minds and Influence People”
In this episode: - The real reason people voted to leave the EU - Toothache? How pain changes the way we view the world - Using social proof to sell black holes - The many benefits of becoming a conspiracy nut (for one day)
Episode #2: “Human, All Too Human (Or The Many Benefits of Exposing Yourself In Public)”
In this episode: - The Primal Power of Deadlines - Gaining trust by sharing your imperfections - Lessons of an Obsessive Coffee Fiend - How to Profit From a Passion for Pub Carpets, Cosplay and Wrestling - The Greatest Opening Film Credits Ever!
Episode #1: “Nothing Planned”
Welcome to Digital Upstart's brand new podcast! Nick Laight - publisher, business growth consultant, copywriter, content marketer and expert on direct response and personal branding - shares his tips, techniques, experience and thoughts on business, publishing and...